Sales Exercise: Become your Client’s Customer

Are you ready to impress your client? Then use the internet to become their target customer. Give your clients the competitive advantage over their customers. Earn their respect and trust. Here’s how:

Sign up for a free email address with Yahoo.com. Now search Google for the services your customer provides. Let’s say mattresses. Visit 10-12 web sites and sign up for as many e-mail newsletters as you can—remember to use the free email address you created! Check your email and confirm newsletters that require it.

Let your free email account sit for 3-4 days. Check your messages days before your client meeting. Now you’re armed with research and marketing strategies from their competitor. Use this information to boost earn their trust and improve your sales pitch!

Want to take this exercise to the next level? Create personas (target consumers) for your client. Here’s how it’s done: http://www.cio.com/archive/111503/play.html

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