Persuasive Research: 5 Sites to Know

"94.5% of statistics are made up," - Woody Allen

If you carefully follow the numbers, even those produced by respected research firms, you'll see a tremendous difference in how they determine sample size and forecast opportunities. While there's no cure to resolve competing research methods, there's an immediate solution at hand: Use the research most respected research that piques advertisers. A well used statistic lends credibility and perspective to any sales presentation.

It also gives advertisers an insight into their own customers. This places the sales person a step closer as an asset rather than annoyance.

A statistics commands attention in a way words cannot. When Gary Fries stated, "80% of consumers review an automobile on the internet before purchasing," I saw the entire room in the RAB main hall pay attention.

Here are the 5 resources I've found for attention grabbing, useful statistics to support any sales presentation involving new media:

 

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