Buying the Grapevine

Word of Mouth advertising was one of the hottest new trends in 2005 and may have earned its spot in the 2006 media mix. What's interesting about word of mouth firms like BzzAgent is the way in which they measure the buzz they generate. This 'buzz measurement' feature makes it worth considering for your next campaign.

Are your consumers steroids word of mouth ambassadors for you and advertisers? Can you measure and sell the buzz they generate? Here are some resources to breast enhancement show you how:

How To Build A Word-Of-Mouth Marketing Campaign
Word of Mouth 101
Word of Mouth: Advertising 2.0

<--Word of Mouth in eMarketer