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Powerful Web Learning Series

Microsoft's DevSourceVideo's "Great Mind's in Development Video" series is a great resource where web thought leaders like Steve Kurg and Jesse James Garrett give their perspective on web dev, usability and fundamentals.

interview with Zach

interview

Blogging Credibility

New Media Fix intern Kade Agan discusses blog credibility:

One of the best ways to determine a blog’s credibility is to realize who the poster is. One oft-mentioned blog is that of Sun Microsystems CEO Jonathan Schwartz. Schwartz is leading an effort to make his business practices more transparent and far-reaching. Because he is such a well-known and well-informed figure in the technology industry, it’s safe to deem his blog as credible not only because of his personal expertise but also because his high number of similarly well-informed readers would surely recognize any slips on his part and let the rest of those in that particular blogging community know about them.

Just because a blogger isn’t a CEO doesn’t mean he or she isn’t credible, of course. The web is a major online community, with bloggers described in Katherine Heires’ article, Does Your Company Belong in the Blogosphere as “ ... [S]omewhat like constantly circulating guests at a very large cocktail party: They don't all talk directly with one another, but each of them talks to many others, thus forming a richly interlinked network.” A key to credibility, then, means getting mentions in other blogs.

New Media Fix adds: Blogging credibility, as with academic research and journalism, can also be measured by how responsibly the blogger cites reliable sources.

New Media Class

I'm teaching a course on new media. You're welcome to follow along with us. Here's the syllabus. We cover all the relevant issues: web 2.0; citizen media; blogs and more. In subsequent weeks, you will hear from the class on a variety of issues. And i'll introduce you to new voices and rising stars as they emerge. Won't you join the discussion?

NYC TV stations

I compared ABC, NBC and CBS television station web sites in NYC. Here’s what you should know:

ABC: There is an overwhelming amount of content and choices on this web site. Consider the home page. Way too many options. The flashing stock ticker steals all the attention. The site has plenty to read and little to do. It’s redeemed by two community-orientated features; a slide show featuring pictures of their viewer’s pets and a community event calendar that uses viewer submissions. Nice touch.

Visible Revenue Model: Pay per click, banners, rich media, and yahoo search affiliate, site sponsorships.

NBC: While the web site is content-heavy, it’s well organized. The site filled with examples of new media put to good use. Their blog allows comments. They bring in RSS feeds into the site.

Visible Revenue Model: Banner Ads and sponsored content. Their affiliate program is well executed in the marketplace section. It comes across as a resource and functions as a revenue generator.

CBS: The most innovative of the sites I compared, CBS does an excellent job integrating their affiliate and local advertisers with their web content. Scroll to the bottom of the page. The ‘From Our Partners,” section exemplifies ways to bring advertising into a site without frustrating our user experience. On the far left column, click on the word ‘fashion.’ Treat yourself to a perfectly executed, advertiser sponsored micro-site. This illustrates how an advertiser should become a source of insight online. Nice job guys.

WCBS Gets New Media.

New Media 101

An excellect guide to blogs, podcasting and RSS. It not only provides resources that define the terms, it also demonstrates how to use them:

New Media 101
Featured on BlogWrite for CEO: the business guide to blogging.